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= rill have a nature ot a P Tueadt.y The sever,j la.l etunta,·· ~ne of the WILMETTE LIFE, FRIDAY, MAY 16, 1924 to say a_nd has a pretty fair idea of how to ~Y H. Fle is not a hit-or-miss adverttse;. but employs intelligent methods. fhe rewards are less likely to · come to the shiftless sort than to the · thought fu l advertiser. Full-pel· Roll of Honor · In business competition the rewards Gilbert Johaaeon A Co. . ......·...... C · usually go to the man who advertises Meyer Coal A Material Co·........ 3 · adequately. If he has good grounds for R o aenberl' .................··..··. , .z · b~lieving that he has worthy merchan- Hubbard Wooda LUIIlber A Coal Co. z · d·se or service, he does not hesitate to W innetka Coal It LUIIIber Co·...... z · say so in a way that is bound to attract Ridrway ...... ·.·........... ·......... 1 attention. He knows that a full page Weiaaenberl' ........................ 1 · a_ t tracts more than four times the atten- Lind- De Luxe Carate ..........·. 1 · ~Jon attracted by a quarter page. But Edinter ..................··......... 1 · If .goods and service do not warrant his ~h~r-n Motor Co·............... , .. 1 · usmg a full page he uses less space. nnt Ceorte ....................... 1 Almost always he knows what he wants T he Orrintton ...................... 1 · Ansellno, California, Wffi c:lellver the cotnrne ncement address. At the Girl Reserves' dinner last saturday evenlng epeclal plans were made !or the next two months. Every memb .. r should be present for· the meeting at 3:30 o'clock this afternoon. 11 Of lntereat O~ly to Oat Adverti·era Th <' Junior Girl ruesday at · p. m. Reserves meet Th e Senior and Junior Boy Scouts meet as ueual this next week. A special party has been arranged tor t he parents, scholars, officers and tearhere of the S · nday school, Friday eveni ng, May 23. A very Interesting and beautiful pageant and musical pr<J,gram will be presented. Social hour, Inspection of the new building and other Interesting features are ~l'hl·d uled. ~lid-week services will be held Wednesday evening at 8 o'clock. The Christian Endeavor meets each suuday at 5:30 p . m. We had a flne er's JJay service you there? How long since atendance for Mothlast Sunday. Were you attended church? of the Year lteeervatlona !lose toda1 "· Wilmette Is will sure- Ia almost at The Presbyterian church, It you shou ld be looking for It next Sunday morning, Is located at the corner of J\inth street and Greenleaf avenue. First Church of ·Christ, Scientist, EAGLE SCOUT Frank ~f,'att Wins Coveted Honor Tenth St. and ·Central An. 1113 Wilmette A.,.. Wilmette, Ill., Hours: Services : Daily (except W~nes day and Sunday at 11 A. M. Saturday) 9 A. M. to 6 P. M . W ednesday Testimo nial Meeting Wednesday: 9 A. M. t o 7:45 P. M. a t 8 P. M. Saturday: 9 A. M. to 9 P. M. The Bib le a n d Works b y Xary Sunday School, 9 :45 A. M. Baker Edd y' a nd a ll other a u t horSubject of the Lesson Sermon Ized C h ristian Science L it era t ure ma y b e read, borrowed or purMay 18, " Mortala and lmmortala" c has ed. T . . Pa~lle Ia eonllall ;:r la'Vitea to atteaa tile Cllarell lert'leell - · 'YIIIIt tile Reaa . . . Christian Science Reading Room a--. ··························· · · · If you want · · the best that · can be baked · · come to· · · · · The · · · · · · · · · · · · · ·· The Quality remains · · when price is forgot· · · · ten. · · · · · · 1129 Central Phone Wil. 2998 · · · · ··························· Dutch Oven II A Prosperous Territory I -·"'··~-- II m Scout Frank Watt of the Kenilworth has won the coveted honor of Scout by passing all of the necessary merit badge tests in addition to the requirements which he fulfilled to become a First Class Scout. In order to pass to this high rank much application an-d a tremendous amount of work is required. Frank is the first Kenilworth Scout to achieve this honor. He has now · set a pace for other troop members to follow. Some of the merit badges require six months or more of conscientious work, and they cover widely divergent fields, so that it will be readily seen that the honor indicates a superlative effort. Scout Watt says that he is going right ahead and win more merit badges in an endeavor to garner more honors than any scout north of Evanston. He is the son of Mr. and Mrs. Frank Watt of 338 Melrose avenue, Kenilworth. Linus Smith of Wilmette made the Eagle Scout rank a few weeks ago. N the first three months of 1924, the sales of electri~ power and light by this Company have inThe more than 2l, 5tJO stockh Jders of this Company, looking ahead to the conti nued saf ty of principal and c rtain .._, of return, w ill frnd in th progress of this Comi)any a defini te forecast of its future ~ize, imp1.. rtance and cont-'n ·ed stab."J.'4;y. creased 1 7.9 per cent. Gas, domesttc and commercial has-increased in use 16.6 per cent. While these figures show the greater use of the essential services rendered by this Company, they reflect too, the growth, progress and stability of general business in the territory. The business of this Company has increased 165 per cent in ten years. Rowoldare yqurBrake Linings? effectiven ess of your car' 's brakes is dependent on th e c ondition of your brake linings. If t hey are old and ·.'Vorn, you cannot expect to b e r eady for traffic emergencies. H ave your brakes inspected frequently. We will be glad t o do it for you because we are b rake specialists. Brin g yo ur car 1n for a T HE Free Brake Inspection Y our b rakes m ay m erely need adjustm ent. But if t he lmings a re w orn past usefu lness, WP. will put in a new set in sucprising ly quick time. W e use- PUBLIC SERVICE COMPANY OP NORTHERN ILLINOIS Seroi116 6,000 MJUGre mile·- 202 citie· and tounu -with Ga· or Electricity Jno. S. Reesman, District Mana1er Ill Claurch Street Pllone EY&Diton ~E·auto-Phone Wilmette ZISI MtJLTIBESTOS 'Vitb the Interlocking Weave Wilmette Mot~r Sale· The Brake Lining IU Fouth. St. PhoDe 131