Wilmette Life (Wilmette, Illinois), 2 May 1924, p. 17

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WILMETTE LIFE, FRIDAY, MAY 2, 1924 17 AUTOMOBILE SECTION. 449 1341 CHEVROLET.OUT WITH NEW ONE Touring De Luxe Is Latest Production Automobile dealers throughout the country are reporting, it is said, an ama zingly strong demand among motori~ ts this Spring for color in cars, and ~ 1 Kcia l or sport equipment. · To meet this demand quickly, the Chevrolet Motor company has added to it · standard line of cars a new modelthe Touring De Luxe-which is now on display in the showrooms at 1103 Chicago avenue,. Evanston. Referring to this addition to the line, :\larch Wells o f the Wells-Wescott company says : "The new Chevrolet Touring De Luxe is not only a smart looking car but the manufacturers have put really startling values into it. At its price it cannot be compared with anything approaching it in engineering -quality, finish, special equipment, and appearance. "The chassis is identical with that of the powerful, economical standard Chevrolet Touring. The body is hand finished by Fisher in gray-blue, with cardinal triple striping, the steel disc wheels being given the same color treatment. It has special gray top lining to harmonize with the finish, and ornamental door handles. The upholstery is in grayblue whale grain Fabrikoid. Additional special equipment includes full nickled radiator shell, nickled bumpers front and rear, plate glass windshield wings, motometer and nickled cap with bars, cowl lamps, rubber-covered running boa r~s with aluminum guard plates, and steenng wheeel with lock and nickled arms. "The effect of the special finish and equipment is to give this car long lines, an~ the beauty and snap of a highpnced custom-made automobile, but with a much greater eventual trade-in value because it is a standard Chevrolet." MORE CLUBS PLAN UNION WITH A. A. A. Representatives three states of the union, appointed by delegates to the National Motorists association convention, held last week in Chicago, along with six of the original committee, met recently in Columbus, Ohio and considered the proposition of consolidating with the American Automobile association. The committee of fifteen appointed by the A. A. A. also met in Columbus recently and the two committees joined forces to thrash over all demands, and counter-demands of the two national bodies. Each of these committees was vested with power to act by its respective organization. The action of the N. M. A. convention in Chicago, virtually rescinded the action of the committee which started peace negotiations recently in Washington. ] udge Meals, president, and Fred C. Caley, secretary, admitted to the convention that they had acted voluntarily and that their action was unofficial. The large committee representing all states, was then chosen by the convention, with power to act. This committee may agree to a consolidation or it may reject the offers of the A. A. A. committee. Illinois c~bs affiliated with the Illinois State Automobile association, are represented at this confl!rence by Theo. J. Schmitz, president of the association and head of· the Elgin Motor club. The virtual rescinding of the Washington agreement was a victory for the states holding out for official action rather than the unofficial agreement made in Washington. - ·· from twenty FOR ECONOMICAL TRANSPORTATION rcH~EYROlET~ I II _,, The Car the People Want In 1922 more than 200% more Chevrolets were built than in 1921. In 1923 nearly 1007'o n1ore Chevrolets w·ere built than iri 1922. In 1924 nearly 100 ~~ more Chevrolets will be built than in i923, or more than ten times what were built in 1921. What other automobile or other value commodity has ever equaled this record of public acceptance. PRICES F. 0. B. FLINT, MICH. Superior Roaclater ................ . .. $499 Superior Touring ................... . $495 Superior Coupe ...... . .... . ......... $640 Superior Sedan ..................... $795 Superior Commercial Cbaaaia ........ $315 Superior Delivery .................... . Utility Expren Chaaaia .............. ~ 4-Pa.aaenger Coupe .................. $725 s Dodge Still Breaking All Delivery Recorda For the third successive week Dc.dge Brothers dealers have broke"'l all previous retail delivery records, says C. M. McDonald, Evanston and north shore dealer. During the week ending April 5, 5,694 cars were delivered to purchasers. This was more than 100 in excess of the greatest previous week's business in Dodge Brothers history. This record, however, was of brief duration, as the very next week saw the delivery of 6,106 cars at retail. And now it is disclosed by official figures from the factory that the week ending April 19 sets still another aud much greater record, with 6.576 deliveries to customers. In neither case do these figures in- WELLS-WESCOT 1103 Chicago Ave. Evanston EVANSTON Peoria co., Inc. Phones 8856-8857 Bloomington JJJinois Road Program for 1924 in Progress of nd· ... Eight hundred and fifty men and 200 teams have started work on the 1,000 miles of paved road which will be added Ill' to t he mois state highway system this year, the Division of Highways announced this week. Road building activities are expected to increase by leaps and bounds until nearly 10,000 men will be laying concrete pavement at the rate elude cars delivered to purchasers in of approximately SO miles per week dur- foT~gn cou~t~ies. 'th h' h d ing the summer. e cons1~ ency w1. w 1c 0 o ~e Contractors in all parts of the state ~rothers busmess co!ltmues to .m~unt. 1s are mobilizing the forces of men and 1c1ted by fac.t~ry ~ffic1als as an md1cat1o.n equipment which broke the world record of the publtc s Widespread and emphatic f the b 'ld ' t endorsement of the unusual value m the 0 f h' h or Ul mg lg ways 1 as ye~r new line of Dodge Brothers motor cars. and are expect~d to set ~ new mark .th1s Week after week an<J month after ~ason, accordm~ to h1ghway offic1als. month, since the quantity production en conc.rete mtxe~s started work last was attained on the new types new rec. week, laymg 2.05. m1les ?f pavement ~nd ords hav~ been established. ' more than 1~ mtxers w11l be busy w1thEvery week in this period has exm a short hme, they stated. ceeded in volume of business the corresponding week of any previous year. EXCEPTIONAL RIDIN6 [OMFDRT Owners continue to comment on the marked riding comfort of Dodge Brothers Motor car. Increased chassis length, low-swung body and generous seat depth have much to do with this. Primarily, however, it must be accredited to the greater buoyancy of the new spring equipment. Therearsprings are ten inches longer, and underslung. May Drive 30 Miles Per Hour in Western Springs Auto Industry Among Motorists may now drive over that Greatest Survey Shows po rtion of Ogden avenue extending through the corporate limits of WestLatest figures on supplies used by the ern Springs at a speed not to exceed the motor industry are: limit of thirty miles an hour, according Automobiles, parts and tires shipped to a bulletin sent out by the Illinois Au- over railroads, 750,000 carloads. tomobile club. Rubber supply used by automobile inT his limit was agreed upon at a re- dustry, 70 per cent. cen t meeting of representative5 of the Plate glass supply used by automobile Aurora Automobile club, an affiliated or- industry, 36 per cent. ganization of the IIUnois Automobile Copper supply used by automobile inclub and the Western Springs village dustry, 14 per cent. b ard. The Aurora club was representAluminum supply used by automobile ed by Secretary James Line and Charles industry, 25 per cent. H. Greene, mayor of Aurora. The joint Upholstery leather supply used by meeting went on record as opposed to automobile industry, 54 per cent. speed traps and the speed limit within Gasoline consumed by motor vethe corporate limrts of Western Springs hicles 1923, 5,404,184,000 gallons.was extended to thirty miles an hour. J/litwis M otorist, Official publication of "Aurora and adjoining communities tlz e Illinois Automobile club. are becoming· known as friends of the motorists," says the I. A. announcements. FIRST v _TYPE "The idea is to eliminate unreasonable rules against the motorists and at the The Cadillac organization was the first same time to permit safe and sane driv- to introduce V-type, eight cyl inder auing. A motorist may go thirty miles an tomobile engines in United Stat~s . It hour and still be a safe and sane driver ha' more than 160,000 cars of th1s type it is contended." ' 1 in operation. · is In the new Moon four-passenger Coupe-the luxurious Sedan or Petite Sedan-you will find the same outstanding individuality of Moon ~esign-the sa~e thoughtful consideration f.or every deta1l of construction, upholstery and equipment. Tll 1 tltW MOON WERSTED MOTOR CO. DODGE BROTHERS WILLS SAINT CLAIRE MOTOR CARS 166 166 Moo" bodies twt Made exclusively by Pvllmatl. Suburban Motor.Sales 1021 MOTOR CARS Phonea Winnetka Dam Street, Evanatoa, Illinois Pboaea 1718-8799

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