Lake Shore News (Wilmette, Illinois), 14 Sep 1923, p. 25

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 . EXP ECf m RE AT THINGS W GAD ILL AFC m^mmm m-f Wfo-iM MSS Jt Even the superb quality whichyou have long finish and exquisite appointments! to be the associated withthe name Cadillac is no ade- center of admiration in any company^, quatemeasi^crf themeritso^^ Wheel Brakesâ€"* & The simple truth is that Cadillac: has ad- vaneecLits own standanfe a^ in this car, heights of qual|ty wh|g]| are strictly new. factor developed with the care and thorough- ness characteristic of Cadillac engineering. New delights a wait you also in enhanced dependability, ease of control, riding rest- fulness and, indeed, in every phase of car performance. m It If entirely Ibgi^l that Cadillac, pioneer- leader of eight-cylinder manufacture in America, should now raise multi-cylinder practice to an even higher pitch of excellence* Your attention is directed, parHcul^y, to these three elements:â€" The New) Cadillac V-Type 90°, 8-cylinder engine â€" harmonized and balanced by entirely new principles of de- sign to a degree of smoothness unapproache4 in automotive manufacture. 11 New Body Stylesâ€"destined by their graceful, symmetrical design, distinctive ^^^ CADILLAC MOTOR CAR COMPANY, CHICAGO BRANCH Division of General Motors CorporottoC' 7 ' "23bl SOUTH MICHIGAN AVENUE T^ ^^ Community Branches: EVANSTdN BRANCH WEST SIDE BRANCH BROADWAY BRANCH J20 Ridge Ave. W. Washington Blvd, Ife This^ is~ exactl^__^vvhadL^ the New V-63, and Cadillac uiges youj to approach this fine ^:ar with great wmm Iffllil

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