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m^mp' ' JWP'ifJPIf p Mf«piwp 10 THE LAKE SHORE NEWS, FRIDAY, DECEMBER 23, 1921 THE LAKE SHORE NEWS Established 1912 with which Is combined V THIS IYII.MKTTK l.or.%li SBWI Established 1898 1SSI i:i> FRIDAY OK EACH WEEK by LAKE SHORE PIBLISHI\ii COMPAXY 1222 Central Ave., Wllroette. 111. Telephone Wlhaette 11W0 81TBSCRIPTIOK. .*».«» A YEAR All communications must be ac- companied by the name and address of the writer. Articles for publication should reach the editor by Wednesday noon to insure appearance in current issue. Resolutions of condolence, cards or thanks, obituary poetry, notices of entertainments or other affairs where an admittance'Charge will be made or a collection taken, will be charged for at regular advertising rates. Entered at the postofHce at Wilmett**. Illinois, as mail matter of .the second class, under the act of March 3, J879. - FRIDAY, DECEMBER 23, 1921 The Rise of an Immigrant The American Society of Mechan- ical Engineers awarded at its annual meeting a gold medal to Hjalmcr G. Carlson, of Worcester* Mass., for his services in inventing a device that en- abled our war work shops to turn out high explosive shells with greater rap- idity. Mr. Carlson came to America as an immigrant boy at the age of 13. His success in solving a technical problem of vital importance suggests the opportunities given by this land of freedom to the ordinary worker. The rewards of this country go to the people who think. Not the folks who think morbidly over some new social order to be achieved by over- turning governments and .human na- ture. But they go to the people who think about their work, who try to Tiring it to the' highest point of per- fection. The man who1 can think out some better mechanical process is bound to attract attention and win his way in the world. a picture in which a mother is rep- resented as bending over a child. Many thousands of people wrote to the company, that in the picture the mother did not have any wedding ring • . «^ on her finger. An advertising picture in another line showed Scotchmen wearing a certain type of plaid. The compa using this material has been over- whelmed with -complaints that the plaid was not correctly drawn. Instances like these show how carefully modern advertising is read. This general interest in publicity ma- terial gives the merchant who be lieves in thorough advertising a. big advantage in marketing his goods. STAMP COLLECTORS' CLUB ORGANIZED AT NEW TRIER National Defence Public sentiment demands a halt on the sinking of billions of dollars in costly war ships, but this does not prove that the American people can safely neglect national defence. Sonic kinds of military preparation are terribly expensive, while others, like the training of men to serve as army officers and the encouragement of aviation cost relatively little. Sec- retary Weeks in his annual report urges the country to keep up the two kinds of work above mentioned. The nation that becomes slack in military preparation will be the. one that is most likely to have to fight for its life. Camps to train young men in military science will promote man- liness and efficiency. Encouragement of aviation will assist commercial suc- cess.â€"These two lines of prepared- ness can be developed without spend- ing very much money, and without making any other power feel that the United States is looking for a fight. About twenty of New Trier's post- age stamp enthusiasts met in the study hall after school Friday and organized themselves into The New Trier Philatelists. Richmond T. Battey of Winnetka was elected president and Walter Shattuck of Kenilworth was chosen Secretary and Treasurer. The club plans to meet each Friday at 3:15 and discuss interesting phases of Philately, besides trading and deal- ing in stamps to enlarge their collec- tions. On account of the changed map of Europe many interesting studies have been* added to the stamp collector's field. Good Offers ON Talking Machines Left overs--Trade insâ€"Shop worn-, used. All have our regular guarantee. TAKE ADVANTAGE of this sale. You know we are the sole agents for Edison, Columbia, Bruns- wick and Sonora Machines in Evanston. 828 Davis Street Evanston 654 Evanston, 111. ^%^^^&^^i^&^&&&*§^&l Developing Water Powers The passage of the federal act of 1920 providing; for development of water powers, is encouraging many capitalists to go ahead on this class of projects. The number of applica- tions for such development for the past six months equals the total of all applications for the preceding fifteen years. Every such a development means a lower cost for power now generated by coal or other fuel. It enables many indrustrial districts to get along with little coal. Water powers do not i goon strike. Investors should be en- couraged to put money into a kind of project that reduces costs for all that use it, aniLthe^product of which must sell better and better as the country grows. WINTER AUTO STORAGE Better give us your auto for storage while we still have some room left. We save you money and in- surance. Rate about $6.00 per month. STORAGE & FURNITURE CI PJE^^feiW Is Advertising Read? "The Nation's Business" states that SOUie _ojtve_told aâ€"congressional com- mittee a few days ago, that the es- timated value of the label of a cer-| tain soap is $5,000,000. Some other name would have been equally good, if used at the start, but the value placed on a mere name shows the tremendous effect of an idea if con- stantly impressed on the public. A certain company recently got out Mqfestic Angert Wire and Iron Works bngitwon 745B 6024-32 Grove Avenue CHICAGO /TART BUILDING '* MOW *~<s) It is our pleasure to wish our friends, customers, and everyone the Merriest Christmas they have known, and to thank them for _____________________________________:------------------â€"--------'â- -----------------7â€"........_ ~» ~* â-  their co-operation through one of the most unsettled years known to the building trade. Woods Lumber Co. i* Scott and Linden Avenues HUBBARD WOODS Telephones: W inne tka 451 -452