The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

THE LAKE SHORE NEWS, FRIDAY, OCTOBER 15, 1920 WILMETTE CHURCHES IN ADVERTISINGCAMPAIGN Formulate Plans For Consistent Newspaper Advertising; Church Pag* To Be a Feature . Protestant churches of Wilmecte are presently to launch a cooperative and comprehensive advertising cam- paign in the columns of The LaW>d Shore News. Leaders of the various churches, comprising the "Wilmette Church Advertising Council" met Monday noon at the Marshall Field Tea Room and appointed a commit- tee, of which Dwight Chapman is chairman, who will prepare weekly advertisements to appear in The Lake Shore News. Special Church Page In conjunction with the proposed newspaper advertising The Lake Shore News announces that an entire page of the publication will- be de- voted to church activities. In this section will be found church an- nouncements, a variety of interesting news relative to church activities, and the regular church advertising. It is intended to make the Church Page of interest to every reader of The Lake Shore News. Appreciate Advertising Values The value of church advertising has been emphasized by church leaders in every section of the United States. Advertising is the index of progress and churches have appreciated the fact that its important and essential influence in community and national life must not merely be taken for granted but actually emphasized and made clearly apparent to the Amer- ican citizen. The passive attitude of the church of a quarter of a century ago has been replaced by the ag- gressive, businesslike, forward-look- ing policy of present day religious endeavor. Churches interested in this co- WILMETTE A. C. OPENS FOOTBALL SEASON HERE Victory Athletic Club off Chicago Will Oppose Locals in Opening Grid* iron Argument opera T#I ofW operative advertising campaign are First Methodist Episcopal church _ /ilmette, The First Congregation- al church of Wilmette, St. Augustine's Episcopal church, The Wilmette Presbyterian church and the The Wilmette Baptist church. Communication October 12, 1920. Editor. Lake Shore News, Wilmette, Illinois. Dear Sir: It was very gratifying to learn through the columns of The Lake Shore News that the Wilmette Plan Commission has taken hold of the tree planting subject and have desig- nated an official planting day for the village. Wilmette is at present rich in native trees, but every year many of them succurrtb to storms and decay, and unless the residents of the village are thoughtful enough to act, it may easily happen that a few years hence other towns with fewer natural ad- Vantages will surpass us in arboreal beauty. I like the plan that has been sug- gested of planting profusely the native Hawthorne and Wild Crab. They are beautiful, hardy, easily transplanted in the autumn, and are of much more rapid growth than most people suppose. They also have the advantage of not resenting shade, so that they may be planted among or underneath larger trees and still give good results. This permits of their use on parking strips without interfering with larger trees. If and when the larger trees suc- cumb to decay, the Wild Crab and Hawthorne planted now will save the streets from looking entirely bare, and at the same time they will never grow so large as to interfere with replanting large trees for posterity. The Elm is one of our most beauti- ful trees and the suggestion that it be planted freely is well enough, but some discretion is necessary in plant- ing a tree of that type, and it may well be that in many instances the American Linden, the Hard Maple, or some other large tree would be pre- ferable. All in all this is a matter of con- siderable importance to the village and each property owner should look over his home lot and the parking strip in front of the vacant lot near him and decide what is best to do. It requires more thought and study than money. In one particular you cannot make a mistakeâ€"plant freely of the Hawthorne and Wild Crab. Very truly yours, William F. Babcock. ITALIAN PARTY The Italian colony of Gross Point held a christening party at Forester hall Sunday afternoon in honor of Mr. and Mrs. Santi of Ridge avenue. An honest to goodness back yard goat was sacrificed to garner the' festive board. 40 HOURS' DEVOTION Forty Hours of Devotions begin at St Jeseph's church this morning and will continue until Sunday evening. The Wilmete Athletic club will be- gin its 1920 football campaign Sunday at Third street and Linden aveiue with the strong Victory A. C. aggre- gation of Chicago as the opponent. Local followers of the gridiron are anxiously awaiting the starting whistle as they are impatient to see wrrat brand of football the Wilmette eleven can display. Visiting teams may shiver when they sec the forward line of the local team. Who wouldn't when 160 pounds of beef to a man flings itself towards the opposing wall? And the backs also boast their share of "heft". Coupled with this is the fact that all of the men have had previous football experience, most of them on the Wilmette squad. Forecast Fast Game At this writing it looks as though Rosberg will call the signals and di- rect plays against the Victory outfit. The tussle WilJ be a spirited one throughout if one can judge by the reports from the city recording the visitors' strength. Only one more thing is necessary to insure a victory for the local forces. And that is a large turnout of local fans who are waiting to see a good home team fight for every inch of ground and help the battlers along occasionally with a home town cheer. SMALL FIRE The local fire fighters were called out Sunday evening to extinguish a small blaze in the coal yards of Hoff- man brothers on Central avenue. Quality Always ! Particular women have come | I to expect much from The I ! Hat Shopâ€"originality, lat- j j est styles, qualityâ€"and our high class clientele prove that they are not being dis- appointed. THE HA TSHOP | 332 Linden Ave., Wilmette UIIIIIIIIIIIKIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII'J J BAPTIST NOTES | 5mmmmmMmMmiWMmwmtmmmmMiiiiimmmmmiiimimmnniiff The Illinois Baptist State conven- tion will meet this coming .week at Kewanee. A full delegation will at- tend from the Wilmette Baptist church. Rev. Francis C. Stifler, pas- tor of the church, is a member of the State Board of Promotion, which has charge of the raising of all Mission- ary and Benevolent budgets in the state, Among the speakers at the convention will be Mr. Charles L. Major of the Wilmette church. Large audiences are attending the morning services of the Baptist church to hear Mr. Stifler'a October series of sermons on "Grtai Men of the Bible and their Message for Our Times". Last Sunday the theme was, "Misesâ€"The Man Who Liberated his Race." On October 17 Mr. Stifler will speak on, "Davidâ€"The Man Who Enriched his Race." MOVES TO EVANSTON Mrs. P. J. Kinder of 418 Ninth street, will move to Evanston next week where she will live with her daughter. The Kinder home is to be occupied by a Winnetka family. A dva iced Styles UNIQUE STYLE SHOP Low Prices â-  I â-  1126 Centra Avenue Phone Wilmette 2403 â-  â-  â-  Wilmette â-  i L........................ ENTERTAINS CLUB Miss Katherine Schaefgen of Blum street entertained the Evening club at her home last evening. a PLOW DEEP While Sluggards Sleep" Never mind the sluggard. He is hops- less. Let him sleep. But how about yourself? In your studies â€"in your salaried positionâ€"in your busi- nessâ€"in your chosen professionâ€"are you "plowing deep" or are you scratching the surface only? Plowing is preliminary to planting. To him or her who plows deep, plants good seed, tends and watches the crop, success is assured. At sunrise young man start your plow. Plant your dollars in our savings department where thou- sands are cultivating the fields of thrift. Watch them grow and multiply. At sunset reap a harvest of comfort and competency. FIRST NATIONAL BANK OF WILMETTE Member of Federal Reserve Bank JUST RECEIVED Large supply of Pocahontas Mine Run, which we can deliver immediately in any quantity. You all know the fine qualities of Pocahontas, so we need say no more. m Our Central Special is giving the greatest satisfaction. It m u comes from Franklin county, where the best soft coal comes B â-  from. We have it in various sizes, and it is clean and con- â-  â-  venient to handle. - â-  â-  â-  ! Central Coal and Material Co. ! / 2701 West Railroad Avenue EVANSTON Phone Evanston 5200 Phone Wilmette 333 â-  J. E. BROWN : WHOLESALE AND RETAIL • JJ POTATOES, APPLES, FRUIT, Etc. - CARS AND STORE 1916 W. Railroad Ave., near Emerson St. Evanston â-  TELEPHONE EVANSflON 1120 â-  Direct from Producer to Consumer with one small profit. â-  ------------------FREE DELIVERY----------------- â-  WE CAN SUPPLY NO K0L FutL OIL Or liquid fuel for any burner in any quantities from 50 gallons to 5000. LYNCH CLARISEY COMPANY Phone McKinley 3200 3213 South Wood St., Chicago Y/MW////////y///y//AW/S/y/Sf//!//Y/^^ The Ever Troubling LAUNDRY Problem is solved by calling |& Laundry called for and delivered Kenilworth Hand Laundry /. Borgeson, Proprietor W. Railroad Avenue, just West of Railroad Station ftlllMIUIIJUMULU^^ C. H. JORDAN & CO., Funeral Directors Chapal at Eaea EstabliskaMat CoaipUt* Liaa of Fvnaral FurnUniags •12 Davis St, Erajuton Phone E*anston 440 1«4 W. MICHIGAN BLVDh CHICAGO Paoae K«M«ol»h l»4«-»«