Lake Shore News (Wilmette, Illinois), 28 Feb 1918, p. 6

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i> m^Sim^MSmm^M^mm^Sii THE LAKR SHORE TOWS, ra ||||i^^^l!g^p||^pp »ettoi EfiSfi! !«■»#»*■ lard AUTOMOBILE US NEWS From North Shore Towns ■=::»- aodoc M<g>»iaw4E 30 Ford Boosts Prices For the First Time North Shore Agent Receive* Tele- gram From Detroit Citing New- Price List for Ford Motor Cars. I<"or the first time since Ford curs were put on the market the price was increased last Friday. The increase ranged around twenty-five per cent. First announcement of the increase came to R. D. Cunningham of Evans- ton, north shore agent, in the form of a telegram from Detroit. This message said that the new prices were to go into effect immediately, and were to apply to all cars which had heen ordered hut which had not yet hem delivered, even thougli the cars might now he on the way from the factory. Increase $75 to $90. Under the new schedule the price of the chassis is increased $75, from $325 to $400; the touring ear is in- creased $90, front $360 to $450; and the runabout is boosted $90. from $345 to $435. War taxes increase proportionately. Ahead of Increase. No increases have yet heen an- nounced on sedans and trucks, hut Mr. Cunningham predicts they will go up $100 within the next thirty days. The increase, according to Mr. Cun- ■ningham. affects thirty-five cars which are now on their way to F.vanston. Fearing the raise, he says. about seventy-five persons have bought cars and either put them in storage until they were ready to use them or took them to their homes. The raise came, it is said, after the Ford general sales manager had for six months tried to persuade Henry Ford to increase his prices to meet the increased cost of steel. The old prices had been in effect since Aug. 1, 1916. On that date the prices were lowered. No Further Increases. After the sedans and trucks are brought up to the new level, in the opinion of Mr. Cunningham, there will be no further increases in price. He bases this opinion upon the ex- pectation that within a year Mr. Ford will be producing his own steel, and will not he affected by the prevailing price of that commodity. TROUBLE-PROOF By Wait Mason I RECKON there's no car on earth that doesn't sometimes bust a girth, that never makes a dizzy break, that lias no fit or stomach ache, For cars are made by human hands, and every wise man understands that human products can not be as perfect as the sky ot sea, or other products of the gods—man works against too heavy odds. There's not, beneath the azure roof, a car that's strictly trouble-proof; and if a salesman comes along and hands you out a grand sweet song. hi forming you the car he sells is trouble-proof and wearing bells, oh, soak his head in yonder pond, and make him buy a Liberty Bond. No doubt some cars are made to sell, all polished up and painted well; no doubt some cars with outside charms develop into false alarms when they take up their human load and have a try-out on the road. I've had such tumbrils of my own, and they have cost me many a bone. Hut there are autos built so well that trouble says a long farewell. The man who builds them says, "By jam. I want to stay right where I am. and keep on building motor cars until my spirit climbs the stars. I want to have a world-wide fame for building cars that stand the game. If I don't build the best I know, and try to make each car a go, my high am- bitions will collapse, and I'll be wiped clear off the maps." So, when you go to buy a car, con- sider who the makers are. Have they heen in the business long? Are their resources big and strong? Have they a factory of their own, where shaft- ing hums and pulleys groan? Or do they just assemble parts and thereby break the people's hearts? Are they the kind of misfit gents who'd skin a man for fifteen cents? To show the makers of your car, what sort of delegates they are— that is the only guarantee that's worth a bogus Scotch bawbee. And, reader, when you take the pains to get a car that's labeled "Haynes," you're buying from the pioneers, who've put up cars for many years. They can't afford to put out junk; they must give value for your plunk. The happy owner of a Haynes of grief infrequently com- plains. Franklin Owner in Letter Lauds Cars C. E. Bridges Receives Letter From Franklin Owner Telling of Record Made With His New Series Nine. By C. E. Bridges. Present Franklin owners are the best means we have for securing new customers. They invariably recom- mend the car to their friends. Here is a letter we have received on this subject: "February 17, 1918. "C. E. Bridges, "Evanston. 111. "Dear Sir—Von may be interested in learning just how my series nine Franklin has behaved for the time in which f have driven it. Starting early last spring, I have used the car every day. going over all kinds of roads, and for the last three months have driven it in the snow, making about 3.500 miles over snow-covered roads. "1 have driven the car 9.700 miles. In this distance I have not had a tire from the rims, have not had a blowout or a puncture, and the tires look line, not a break in them any- where, not a particle of the fabric being exposed. "In all this distance the battery has never failed to start the car, nor have f used the starting crank. "I have not put a single penny on the car in any repair. I am using the same set of spark plugs that came with the car, having had no trouble with them. "The engine does not show a par- ticle of carbon and not a valve has been ground, the power of the motor being fine. "I write this to show my apprecia- tion of the car. I have owned and driven four Franklins and this is the best of the lot, and all were good. "I think it a duty, and it also is a pleasure, to let you know of my re- sults with the Series Nine. With kind regards and wishing you a suc- cessful year." , 1 1 I I Higher Prices after March 1st Your last chance to buy a big, roomy, handsome Haynes— latest 1918 model—speedy, high-powered, famously long>Iived and economical in upkeep, at the present low price. The same- models, beginning March 1st, will cost $125.00 more. "Ammrica't Firmt Car" We predict that it will be years before a car of such high quality and long standing reputation as the Haynes will again' sell so low. .-/,'..■ Present Below-Market Prices Five-Pass. Touring........$1,72S Seven-Pass,.,,.....$1,825 "Fourdore" (Roadster)........$1325 Coupe. ...$2,535 Sedan......$2,585 Town Car......$3,250 Add $44.00 to cover War Tax. Prices F. O. B. Kokomo, Ind. * Call without delay or phone Wilmette 587 or 1883. WEIHE MOTOR SALES CO. 621 W. RAILROAD AVENUE WILMETTE i +— Franklin Cars Franklin tires are guaranteed 10,000' miles'and last from 15,000 to 25,000. The same make of tires are guaranteed for only 3,500 miles on any other car. Sometimes they don't last that long. There are practically'no repairs on a Franklin. ,* .. The depreciation is remarkably small. The Franklin -will pive 20 or more miles to the gallon of gasoline and the Dodge Brothers Car nearly as much. is Dodge Brothers Cars For those who want a lower priced car, the Dodge Brothers .„ the best buy. Repairs and depreciation are also much less than on most cars—ask Dodge Brothers owners. We always like to have prospective customers talk with present owners of either Franklin or Dodge Brothers Cars. Pleased custom- ers send us their friends. You cannot lose and you will probably gain by buying your car early this year. • C. E BRIDGES FRANKLIN & DODGE BROTHERS MOTOR CARS 1629 ORRINGTON AVE. TEL. EVANSTON 5886 ********** **** ++4 + *i>++*4*+i. + + + + + + *++ + + + +++ + + 4. + + + +++ Trains Discontinued. Several additions have recently heen made to the list of trains dis- continued in Canada. CHICAGO USED CAR SHOW TO BE HELD AT COLISEUM Dates of March 30 to April 7 arc announced for the second annual used-car show to he held at the Col- iseum under the auspices of the Chi- cago Automobile Trade Association. It is planned to include a display of trucks and accessories and a more elaborate campaign will he launched than last year to encourage the deal- ers to exhibit. Erwin Greer. D. E. Whipple and Henry Paulman compose the show committee, which has its plans well under way. Most of the space in the Coliseum, which will be devoted ex- clusively to cars, has been sold. Ac- cessories will he shown exclusively in the Annex. Price Announcement Weight On the Road. Our best racing cars have exploded the long cherished conception that weight is essential to hold the road. The cars that have been traveling 114 miles per hour on our speedways are lighter than those that used to make only seventy-five. In road rac- ing it was discovered that distribu- tion of car weight balance of parts. and design of front axle had more to do with a car's ability to hold the road than mere weight. "Motorizing'* the Farm. To help Wisconsin help to win the war the agricujtural engineering de- partment of the University of Wis- consin has been giving a short winter course in gasoline engines, tractors, and farm trucks. Effective February 22, 19I8, prices on Ford Cars are as follows: Cha».i» .........$400.00 Coupelet.........$560.00 Runabout........435.00 Sedan ........... 095.00 Touring Car......450.00 Ton Truck....... 000.00 F. O. B. Detroit Prices on closed cars and ton trucks were not changed today, but we expect an announcement very shortly. Prospective purchasers of these cars will do well by placing their orders at once. R. D. CUNNINGHAM Authorized Dealer 810 Church St. (next to post-office) EVANSTON, ILL. C. H. BRIGGS, Manager Phone 4884 New Series MODEL D, 8 Cylinder, $1385.00 Increasing popularity of Chevrolet Cars all over the U. S. is a conclusive proof that they are meeting the demand of the public. A complete survey of the market was made by us, before a decision was reached as to the particular type of car best suited in these days of econ- omy. We spent months of time in comparing cars for road performance and chose the Chevrolet for being "lightest on its feet." The Chevrolet Motor Co. also has a wide field of cars, both as to size and price. Their fine attention given to details, demonstrates that the Company is building not orily for the present, but for the future. Since upon the power depends most of the usefulness and enjoynfent of one's entire car,- the Chevrolet uses the Valve-in-head motor in all models. . When you have tried many cars by the test of com- parison, we ask of you to call on us for a demonstration of the Chevrolet and then you too will have the pleasure >>f 1 ealizing as we did, that the Chevrolet is your choice. HUBBARD WOODS MOTOR CAR CO. Agency for CHEVROLET Wm. N. Schneider, Pr«s. August C. Pearson, Secy. Telephone WINNETKA SI7 HUBBARD WOODS, ILL. •--.«♦

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