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B THE LAKE SHORE NEWS, ^HURSJbAY, FEBRUARY. 7, 1918 ROSENBERG'S GOES ON WAR TIME BASIS Liberty Sale to Acquaint Public With New Policy Following Program of Defense Councils. PLAN NEW TO COMMUNITY Purpose to Keep Prices From Rising And to Cont*nre Materials. Results of Christmas Drive 7,123 memberships in the American Red Cross Society were subscribed for during holiday campaign An unusual sale opened at Rosen- berg's Department store in Evanston yesterday morning when the store began to conduct-business on a war- time basis, to conform to the program of the National and State Councils of Defense. In order to acquaint the entire com- munity with the new policy promptly, the store, in addition to announcing its methods of cutting costs, will offer great savings in all departments, illus- trating the advantages to the cus- tomer. The new plan is new only so far as this district is concerned. Many cities have already adopted it. In New York and Philadelphia John Wanna- maker and others are tightening up their policy to reduce the cost of doing business and keep the price of merchandise from rising beyond all bounds. Carry Home Parcels. Here are the recommendations en- dorsed by the National Council of Defense: When shopping do not leave the store empty handed. Carry parcels with you to the extent of your ability. Help to make this "the fashion." Do not buy merchandise until you are sure you are going to keep it. Make careful selection a habit. Shop Early in Day. If merchandise must be exchanged or returned, carry small parcels for exchange to the store within forty- eight hours of the time of purchase. Always bring sales check with you. Avoid C. O. D. and approval^ pur- chases. Shop as early in the day as possible, for evenly distributed business means less help and lower cost; hence lower selling prices. One Delivery is Enough. Place all your orders so as to re- quire delivery at your house not more than once each day. "We believe that the changes in our method of business are going to enable us, in some measure, to check the rising cost of merchandise," says Mr. Ira Rosenberg, "to sell good mer- chandise at prices that will bring us a greater volume of business than we have ever had and to link our insti- tution more closely with the daily life of the residents of this com- munity. Confident of Co-operation. » "We are confident we shall secure the whole-hearted co-operation of every one in instituting those reforms •which will enable us to put our store on a war-time basis, and to sell good merchandise at the lowest possible prices." The methods of accomplishing this are in part as follows: Two daily deliveries. A charge for special deliveries. Exchanges only when necessary and within six business days. Minimum C. O. D.. 50 cents. Limit on Return Privileges. Shoes that have been altered, women's custom made hats and alt- ered garments are non-returnable. No deliveries on articles where the cost of delivery approximates the price of the article. Stores everywhere are going on this basis. They see merchandise for summer and fall skyrocketing and realize that only by operating at the lowest possible expense can they serve their patrons. The Liberty Sale which lasts for ten days illustrates in prices what can be done for the customer by these means. JOHN A. JAMESON, chairman of the Christmas Red Cross Membership Campaign Committee of New Trier Township, this week published the results of the campaign in this township. The members of the committee, assisting Mr. Jameson, were Fred W. Penfield of Glencoe, F. Goddard Cheney of Winnetka, A. T. Mcintosh of Kenilworth, F. J. Seng of Wil- mette and John H. Schaefer of Gross Point. The report submitted by Mr. Jameson reads as follows: Est. 15% Village. Population. Quota. Glencoe.......................... 3,000 450 Winnetka ........ .............. 5,500 825 Kenilworth ...................... 1,000 150 Wilmette ........................ 7,820 1,173 Gross Point..................... 1,300 195 Memberships. 1,214 2,113 900 2,797 99 Amount. $1,400.00 2,667.02 930.00 3,057.50 103.50 Totals .......................18,620 2,793 $8,158.02 7,123 JOHN A. JAMESON, Chairman New Trier Township. MEN'S READY-MADE SUITS FOR sale. "We also buy and sell second- hand clothes. Tel. 1128. 603 Demp- ster; 4274, 1321 Emerson, Evanston. 31-12-52tc FOR SALE — SANITARY COUCH, white desk and chair, wash stand, 2 kitchen chairs, 3 kitchen tables, 2 dressers, sleeping porch beds, rock- ers, girl's bicycle, double brass bed. box springs and mattress. Phone Kenilworth 1116, _________13-ltc SALE—A BABY BUGGY; FINE condition, Call Wil. 796-R. 13-ltc FOR FOR SALE—STRICTLY FRESH EGGS. Call Wilmette 119. 13-ltc FOR RENT 4-ROOM FLAT FOR RENT. WEST Kenilworth avenue. Call Ken. 331. 13-ltc WANTED TO BBMT WANTED—ROOM IN HIGH CLASS private home, by young man; man- ager of Chicago engineering firm; best references furnished; board optional. Address Lake Shore News, A-75. 12-ltc A-75. 13-ltc HELP WASTED ROUGH DRY WASHING DONE AT 2c a piece. Phone Wil. 746. 9tfc DELIVERY BOY WANTED; 16 YEARS; at the All Pacage Grocery Store, 1164 Wilmette. Phone 2217. ll-3tc fl.00 WILL BE GIVEN TO EACH OF several schoolboys who will deliver copies of the Curtis publications to customers. Only schoolboys—clean, gentlemanly and ambitious—need ap- ply. The $1.00 is in addition to liberal cash profits and many other advant- ages. Apply to Wilmette News Agency, 6 Electric place.______12-3tc WANTED — A DRESSMAKER WHO will repair dresses in her home. Call Wilmette 1129. _______13-ltc LOST AND FOUND LOST—RING WITH CORAL SETTING between Linden and E. Railroad ave- nue and telephone office. 1064 Linden avenue. Phone Wilmette 85. 13-ltc LOST—BLACK PATENT LEATHER hand bag, containing money and val- uable papers; reward. Telephone Wilmette 606. 13-ltc i CITY MARKET J COMPANY _ United States Food Administration Licsns* No. G-4S4SZ ■ 635 Railroad Ave. Wilmette ■ Phone Wilmette 1870 ; Wholesale & Retail Quality Meats j Scott Jordaa. Cady M. Jordam, Wilatot Waltakcr C. H. JORDAN * CO. FUNERAL DIRECTORS BataaHaacd 1884 Paoa* 44ft •13 Davis Street, ' "ESS"*** 1*4 W. MICHIGAN AVBWUJC 1623 B.NRD STRBBT.HYDB PABUC Hours 7 P. M. to • P. M. Except Saturday Sunday by Appointment RALPH M. EVANS, D.S.C. Chiropodist and Foot Special*! Suit 1, Cox Bldg. WILMETTE, ILL locaoi A Useless Weapon The man without a reserve or bank account is a good deal like the soldier without ammunition. He is without powder in the time of need. Everyone will need a reserve to draw against, just as every soldier will need ammunition, and a bank ac- count is within the reach of all who take the trouble to get it. WILMETTE ST ATE BANK; * * + * + + * 4 4- D CAPITAL AND SURPLUS, $100,000.06 WILMETTE, ILL. C E. J. Horan, deputy collector of the Internal Revenue Department, will make his headquarters at this Bank every Monday. * O iOaBOEs===aonoasssssonOaSsss=soaa«o a The World Believes in Thrift! A goodly number of prosperous people in this com- munity believe in it also. Start to practice thrift rigjit now by trading at one of our Stores. We positively guarantee high quality meats at the following low prices: Choice Native Beef Roasts Native Steer Juicy Rolled Rib Roast Beef at 23*/2c I (No bone, no watte) _________| .........25V«c 1 Stnnrlincy Rih RnAftt Reef........ . 20c-25c ^LaV+ Rika R«M»f. TMMT 111 ....._______........ .........lSVoc I NATIVE BEEF TENDERLOIN, per lb.. .......22V2c I Evanston Packing isess^an company, "-titt* Phones: Evanston 1822-1823-1824 Wilmette 1137 Pork Loins............................25y2c Best Native Boneless Corned Beef..... . 25c Forequarter Lamb..................• • M%c Leaf Lard 5 pounds to a customer............26y2c Fancy Dry-Pick Turkeys.................................3Sc Sprint- Chickens.........................................34c Fancy Dry-Picked Ducks.................................Jj« Fancy Dry-Picked Geese..................................JJ* Boston Cut Sirloin Steak................................£** Pot Roast Beef........................................g%« Smoked Butts................................. ..... J**/** Hamburger Steak..................................~J5sC MONARCH COFFEE, 3-lb. can S5c TRY OUR 20e COFFEE lb. 25V2c 26V2c FOR SAL.K FOR SALE—USED SEWING MA- r-hlnes taken in trade on our new Singer: White $5.00, Domestic $6.00, Singer $-100; White Rotary, latest stvle $17.00; Wilcox and Gibbs, $15,00. Other bargains. Patterson Bros.. 1522 Sherman avenue. Evans- ton. 12-123-tfc FOR SALE—USED PIANOS: EMER- aon, $180.00; Hinder, $90.00; Whee- lock. $120.00; Strumts, $85.00. Other bargains. Sale on new piano* this month. Patteraon Bros., 1S22 «««*- man avenue, Evanaton. 12-l>8-tfc FOR SALE — HOUSEHOLD FURN1- ture. practically new. including Web- ber player-piano and rolls. Call or phone Allen Biggins. 8*0 Willow street. Winnetka 571. Saturday after 2 p. m„ and Sunday. 12-l«-ltc Lamb Roasts Hindquarter Spring Lamb, per Short Leg or Loin, per lb..... Veal Roasts Shoulder Roast of Veal, per lb........................21V2c Native Chuck Roasts, per lb.........................ISV2C Choice Cut Leg of Veal, per lb......................23Vgc I VEAL CHOPS, RIB OR LOIN, per lb..............25%c Shoulder of Lamb, whole, per lb......................21Vsc Rib or Loin Chons, per lb.................... .......28y2c Choice Native Steaks Choice Porterhouse, per lb.........................25c-28c Choice Sirloin, per lb...............................24c-26c Choice Round Steak, per lb.............................23c Club Steak, per lb...................................IWac Native Flank Steak, per lb..........................23V*c Brisket of Beef, per lb..............................IS1/** Sugar Cured Corned Beef Navel or Rib Corned Beef, per lb....................!5V*c Native Rump Corned Beef, oer lb......................l§c Bell Shaped Leaf Lard, per lb........................2SV&C Bacon Squares.......................................33*4c Pure Lard...........................................2J4« Armour's Star Hams (whole piece)...................32*4c Armour's Star Bacon (whole piece)...................44%c Also a full line of Sausages and Specialties at the GIVE US YOUR ORDER NOW. Best Native Sirloin Steak. 32c FRESH EGGS...........5Sc Cold Storage Eggs........54c Shoulder Lamb Chops.....25c Boneless Sirloin Roast-----25c Lard Compound..........27c Armour's Star Bacon......47c Beef Tenderloin...........25c Troco....... .........33c Dixie Bacon..............38c Leg of Veal....................25c Capon..........................35c Lutnsk ................13V8c Veribest Cheese, half or whole, lb............ .29V2C King Bird Peas, 2 for......25c Snider's Tomato Soup, can. 10c Blue Ridge Tomatoes, 2 for ....................25c Canned Pumpkin........10c Sl 15c Forequarter Veal..............19c Armour's Plymouth Bacon----.33c Lakeside Sifted Peas, doz...................$L°5 Lakeside Tiny String Beans, doz............2.25 Helmet Corn, 2 for.......25c Chitterlings ............13V2c Swedish Potato Sausage.. .20c Fresh Neck Bones.........10c AI-Co-Nut ...............33c Elgin Creamery Butter 52c; Brick..............55c Native Rib Roast of Beef............18c-22c-25c Native Rolled Roast of Beef ...............25c-28c Peas, per can...........KVa* Tall Can Salmon..........20c Corn.................15c-20c Lakeside Peas and Pork, ready to serve, 3 cans. .25c Goodluck, 2 lbs. .05c Calves' Sweet- breads ........65c T-Bone Steak, lb............25c Boneless Sirloin Steak ........25c Brains..........15c Best Native Rump Corn Beef.....25c Large Lobsters. .85c ARMOUR'S GRAPE JUICE 12 qts $3.75 Armour's Dev- onshire Sausage Links .....35c Meat .....35c Jones' Sausage MEAT ..37c LINKS ... 40c Yacht Club Salad Dressing, large bottle........25c Brick Cheese, whole........25c Pork Tenderloin. 39c LARD, 2 lbs...50c Beef Sweet- breads ........45c Pigs' Snouts-----18c Frankfurts .....22c Bologna........22c Liver Sausage.. 20c Headcheese . . 20c Country Roll-----20c Order Early We Take Only 1 Delivery Saturday Tel. 1822-23-24 Orders Friday for Saturday Sale